NaviSavi has become an official partner of the Arabian Travel Market(ATM) 2025 that will take place from April 28th to May 1st at the Dubai World Trade Centre. More than 2,600 exhibitors from around the world will participate in the main travel show in the Middle East, with over 47,000 attendees expected.
The B2BC platform dedicated to vertical, travel-only User Generated Content (UGC) short videos will host the ATM’s “Informal InfluencerNetworking Session” on April 30th, which will bring together up to 100 content creators with travel companies to boost partnerships among them. Additionally, NaviSavi will organize a competition for creators and influencers attending the travel show.
As part of the ATM’s conference programme designed around the theme “Developing Tomorrow’s Tourism Through Enhanced Connectivity,” Sally Bunnell, CEO and Founder at NaviSavi, will moderate the panel “The Creator’s Playbook: Mastering the Business of Travel Content in the Social Search Age” on April 30th.
The startup will also have a booth in the Hotels area (HC3008) where it will welcome current and potential customers, including travel brands, Destination Management Organizations (DMOs) and content creators; as well as prospective investors to learn more about its products and business model.
“As a B2B2C platform, it is in our nature to link content creators with the travel market, so partnering with ATM to host its main networking event was an obvious choice” – says Bunnell. “Through our partnership with the Arabian Travel Market we will be able to show how NaviSavi can help to boost tourism in the Middle East and support local content creators, so this is a great opportunity for us.”
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “This dedicated influencer networking event at ATM provides a platform for connecting content creators with travel brands eager to share their stories with the world. In an industry built on connectivity, events like this underscore the importance of collaboration, creative partnerships, and community. By facilitating meaningful dialogue between influencers and travel companies, we support brands in amplifying their reach and inspiring global travel with authentic, experience-driven content.”
To attend the “Informal Influencer Networking Session” on April 30th: https://www.wtm.com/atm/en-gb/whats-on/influencer-speed-networking.html
NaviSavi founded in 2019, has evolved from starting out in media to a B2B2C marketplace for travel content, where travellers look for inspiration for their next trip, experienced travel content creators earn revenue for their posts and travel brands worldwide get access to relevant marketing material. The platform offers currently 150,000 geolocated videos from over 180 countries from 5,000 creators and has 15 travel clients, including tour operators, online travel agencies (OTAs), cruise liners, tourism boards and airlines. Among others, NaviSavi has been recognised as a Startup of the Year from the World Aviation Festival 2024 and Touristech Startup Fest 2024 at the Tourism Innovation Summit (TIS). The startup is about to launch a new fundraising round to raise $1.25M USD to finance its further growth.